Broad Targeting Email Copy + Video Script

Email Copy

Subject line: [video] how [companyName] can [insert offer]

Hey firstName

Are you actively trying to [achieve desired outcome / fix problem]?

I’ve created a video for how [companyName] can [achieve desired outcome / fix problem] in [timeframe] without [common objection].

Are you interested?

Signature

Hey {{firstName}}

Here’s the video I made for you:

Clever, right?

What did you think of my acting skills haha?

I bet [competitor] isn’t doing this right? - relate to the offer/company/niche

Hey firstName,

[case study] used the exact system I described in the video to [achieve desired outcome / fix problem] in [timeframe].

Are you interested in [achieving desired outcome / fixing problem]?

Company website on screen

Hi,

I mentioned in my email [insert offer]. Here’s our plan on how we would do that for you.

Visual aid demonstrating offer on screen

[mechanism] - here's how we would do it - show system/flowchart on screen

Back to their company website on screen

[so you could achieve x outcome] - sell the outcome: calculate the potential upside of working with you by breaking down the numbers

Ask for a call as a CTA