Deliverability Best Practices


Here is a guide to ensure you have strong deliverability by following the best practices which make sure you do not land in spam,



Checklist

Sending

  • [ ] Custom Domains
  • [ ] Sending the video in the 2nd email
  • [ ] Spintax
  • [ ] Low volume per inbox (35/day) - Use smartlead.ai or maility.io or instantly.ai to rotate inboxes to send a high volume of outreach
    • For each inbox, you want to send a max of 35 emails per day (700 a month) including followups.
    • You can purchase inboxes from Pitchlane at £40 an inbox, this covers a .com domain for a year, cost to Zoho for a year, and linking to your sending software instantly/smartlead.
  • [ ] Keep bounce rate per campaign lower than 2% by using email cleaner - https://neverbounce.com/
  • [ ] Only send to business emails

Fundamentals

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