Think About The Emotional Element

Far too many people are worried about what they look like in a video and pay far too little attention on how the video makes the prospect FEEL.

You want them to feel like they NEED to fix the problem that you are speaking to them about and that YOU are an expert that UNDERSTANDS their situation and you are putting forward an UNBELIEVABLE offer that they should feel LUCKY to have the opportunity to have but that there is URGENCY they need to act on it with and that they will be getting FREE VALUE if they book a call with you.

How do you elicit those emotions?

Quantify the pain

Talk from experience about the consequencesyour customer’s problems - are there non-obvious things you can point out that show that you are an expert?

Talk from experience about what’s likely holding them back from fixing the problem and why it’s not their fault - why does it make sense for them to get 3rd party help from you instead of doing it in-house.

Speak with excitement about your offer - real genuine excitement you should be genuinely excited about the transformation their business will go through because of your product/service

Explain that there is a short window of opportunity

What does that look like in practice?

“I’ve seen {{this mistake / lack of SEO optimisation}} cause other {{niche companies / SaaS products}} similar to you miss out on {{quantifiable impact + timeframe / £30,000 a month}} to their competitors.”

“Oftentimes, we see that companies like yourselves are put in a tough position between needing to focus on essential business processes and {{difficulty with process / the never ending Google algorithm updates to SEO}}. You need an entire team to do that - that’s where we typically come in.

“We specilaise in {{USP / being at the forefront of new techniques}} and {{offer / you only pay if we increase your revenue by 2k a month}}, now that’s a really bold claim hence why I am reaching out to you personally on the video”.”Previously we have {{case study result with time frame and how / increased a brand’s revenue by 12k in just 60 days through our unique programmatic SEO strategy” and that’s why I am confidently offering you {{offer / only paying when you see results}}.

“I’m hosting this video on a private server so it’ll only be up for a week or so and if you don’t reply I’ll just assume {{quantifiable impact / increasing web traffic by 20k a month}} isn’t a priority for you so I’ll be reaching out to some of your competitors - it’s nothing personal but as you can imagine I want to work with the best brands in the space”

“Whilst we’ve seen crazy results, the market is starting to catch up and {{USP / programmatic SEO}} will only be delivering crazy results for 6 months or so before everyone jumps on it}}”