Full Cold Video Email Campaign Set Up
Closing Clients Group Offer No Longer Valid
Introduction
The Key Components Of A Successful Cold Video Email Campaign
- Targeting
- Deliverability
- Email copy + using a GIF
- Video Landing Page
- The Video
- Automations
- Followups
- Analytics
- Pitchlane Customer Success
Why send cold video emails?
Psychology of why it’s important
- A prospect hearing your voice humanises you. This means
- You are much easier to trust
- You can show off your expertise
- You become relatable (especially if reaching out to prospects of the same seniority within a company)
Practical/Commercial reasons it is important
- Videos are a pattern disrupt - they buy attention
- Videos are a focal point of automations and gaguing intent
- They give your outreach / lead gen a USP
Success Story
Kristian, ColdSharks: 7% meeting booked rate and had 6 clients wanting to work with him from ~500 cold emails
Success Story
Erik Paulson, Vendisys: 3x meetings booked on an A/B test - case study coming soon
The Set Up Starts Now
Targeting
B2B Lead Gen Agency Targeting B2B SaaS
Deliverability
Email Copy
(spintax to be added later)
Subjectline: [video] how can [companyName] book 30 calls
Hey firstName
Body: I’ve created a video for how [insert offer] we would get you 30 clients a months in 45 days or you don’t pay.
That’s how we achieved [company] in [timeframe].
GIF
Funny, right?
Signature
note: segment by job title/revenue/painpoint/niche for even better results
Video Script
Script template #1
Hey - could be completely wrong but [probing question about relevant trigger]
Reason I ask is we helped [company] to [achieve/fix X] with our [z method] but it only works if [qualifying criteria]
So I could be completely wrong but if [you match criteria] we could get same results
Again - not sure if that’s right but thought I’d introduce myself via video in case - if it is, I’ve left my availability to the side to see if we’d be a good fit
And it won’t be a sales call - we need to vet our potential clients to see if we can get them results, in order to protect our reputation. So leave your credit card locked away.
I’ll also leave a case study below
ingredients: referencing case studies are great
Hi,
I mentioned in my email [insert offer]. Here’s our plan on how we would do that for you.
[mechanism] - heres how we would do it
[so you could achieve x outcome] - sell the outcome: your revenue could be X based on these calcs
strong CTA reference the calendly
Automations
Email:
Just got a notification from pitchlane that you viewed the video that I sent you - what did you think of my acting skills haha?
Sent from my “smart” phone - please excuse any grammatical errors and brevity
Sean’s version
Just got a notification from pitchlane that you viewed the video that I sent you - are you interested in [insert offer] like I outlined in the video?
Are you free next tuesday at 10am?
Here’s a link below to book a call ← this should be a/b tested, is automated or manually better
or auto book with calendly?
Other ideas for automation
- Cold call - this is a great opportunity to handle objections
- Take 5 to go on their website and personalise and relate your offer
- LinkedIn message
- Ringless voicemail drop
Follow ups:
- What did you think of my acting skills haha?
- Can you tell I don’t usually get behind the camera haha?
- Hopefully you can hear me through my accent haha - was the audio ok?
- That was actually my first time behind camera haha - how did I do?
- I bet [competitor] isn’t doing this right? - relate to the offer/company/niche
Analytics
How to use Pitchlane 101
Pitchlane Customer Success
Customer Success Story
Maarten Grunson, Powermarketing: closed 20k in new clients from Pitchlane, that’s a 20x ROI - case study coming soon!
